3) It supports a business. Finally, in order to do what you love and have the money follow, your offering must have significant margins to sustain a going concern. Business costs money. Running a business that is going to support you doing your thing and selling it has to throw off enough money (profit), for a long enough period of time, to justify the investment in time, money and pain you'll endure bringing it to market. Doing so will also attract investors, customers and collaborators. Three populations that will help you leverage your ability to do what you love!